Communication Skills Training

Communication is at heart of everything we do in business, yet poor communication is a huge problem for businesses and individuals causing low morale, poor performance, and high staff turn over. Most of the communication happens by accident, with wrong messages coming across. If your organization wants to be successful in business, it is worth training the staff to communicate efficiently.

The communication skills training provided aims to build :


Firm foundations: Enhances the essentials of communication one can take in any situation.

Body basics: Enhances non-verbal communication

Team Talk: Enhances the run-down of communicating with colleagues, superiors, and clients.

Making most of the meetings: Helps individuals to develop communication strategies for a meeting or presentation.

Selling successfully: Develops an individual on how to communicate effectively with clients.

Ditching the difficulties: Enhances an individual to deal with difficult situations.


The art getting the message across effectively is a vital key to be successful. Whether you want your staff to make presentations with confidence or to negotiate with ease, this module will help improve communication skills. The key elements of this module lay emphasis on the following:


1. What are different styles of communication ( Verbal, Non-verbal, Listening)

2. Exchanging Information

3. Communicating for results


This interactive course focuses on all aspects of communication. One will learn about assertiveness, self-awareness, empathy, confidence, body language, questioning styles, and many related topics. The course is full of exercises to give hands-on experience in mastering the art of communication.

The course is designed to accommodate two types of delegates with optional content that are provided. Some contents are ideal for delegates who know each other and are perhaps working as a team and want to enhance their inter-communication skills. A different set of optional content is ideal for delegates who don’t know each other and are looking forward to improving their general communication skills with colleagues, clients, managers, and employees.


The right communication channel helps you to build effective contact with your target audience.

To determine the appropriate communication channel, identify the people you want to communicate with, research how they obtain information, consider the complexity of the message you want to communicate, calculate the cost of communicating and decide whether you want the communication to be interactive. The choice of channel is not simple; for a complex communication program, you may need to work with professionals such as public relations or marketing communication consultants.

Step 1

Identify your target audience. Find out the job titles of the people who make or influence decisions about purchasing the type of products you supply. Review the media information packs of magazines and newspapers that claim to reach your target audience. Draw up a shortlist of publications you could use for advertising or editorial coverage. Ask the sales team if they meet the key decision-makers face-to-face. If they do, you can use the sales force to communicate information. Consider how you could use your website to communicate with the audience. Companies use the Internet to gather preliminary information when they are considering a purchase.


Step 2

Analyze the message you want to communicate. Use channels such as advertisements, email or short messages on social media such as Twitter to communicate a simple message, such as a price change or new product announcement. Select a channel that allows you to treat a topic in more depth if you want to explain the benefits of a new product or a strategic change in your company. Consider feature articles in magazines read by your target audience, detailed technical papers available from your website or speaking opportunities at industry conferences attended by your target audience.


Step 3

Calculate the cost of communicating through the channels you have identified. Obtain advertising rates from media publishers, ask designers and printers for quotes on producing printed documents such as technical papers and calculate the cost of direct sales calls on key decision-makers.


Step 4

Choose interactive channels if you want to obtain feedback or monitor the opinions of your company and your products. Set up a forum or product review page on your website to encourage visitors to share their views. Monitor social media for material that relates to your company. Respond to comments to build dialogue and protect your reputation.


Step 5

Work with communications professionals to develop and implement your communication strategy. Appoint a public relations consultant to handle relations with the media – ensuring that press releases appear in the right publications and gaining editorial coverage in influential media. Select a marketing firm or advertising agency to make recommendations on communication channels and strategy.

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Joy Kilani
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